Chanel
intro animation

skin care concept animation

  • image style & direction, motion graphic

exploring water

The animation was officially used as an opening act during the announcement event of "Water" project of Chanel. Therefore the objective of the animation is to capture the overall concept of the project: exploring water. The story line is quite abstract yet easy to relate to. It talks about water and its forms in our everyday necessary activities. It also explores the beauty secret behind water nature. And that is how Chanel would extract that beauty to innovate an amazing product line based on water. A beautiful journey begins.