Method China Launch
Product launch campaign
Goodbye Ordinary. Hello Method.
Method is a well-known premium home care and personal care product. It is not just eco-friendly and sustainable but also packed with thoughtful, creative and optimistic energy. During the heightened period during Covid, the brand decided to launch its product in China.
There were challenges for the brand to penetrate the market, where it aimed at the Gen-Z shoppers. Therefore, understanding Gen-Z shoppers' needs and behaviours are the key winning factor of the project, in a category deemed unsexy to the target audiences. The project objectives are to drive awareness and product trial through ideas that allow Gen-Z shoppers to:
• LOOK GOOD: China's post-90s shoppers consider packaging design to be critical factor in buying a new product and are more likely to choose a product with premium packaging.
• FEEL GOOD: Chinese shoppers expect the product to help them feel good and Chinese Gen-Z shoppers are willing to pay for new experiences.
• DO GOOD: Chinese shoppers are increasingly eco-aware and health-aware while more products and services focus on sustainability.
The new generation of Chinese shoppers wants to be surprised. Ordinary is meant to be challenged, not followed.
"FIND YOUR METHOD" is a creative territory that is Call-to-Action focused. It is not just a rally, a statement, or a personal manifesto but also a smart double-play-words that introduces the brand and invites the shoppers to explore their lifestyle through what the products can offer. Method is not just an effective way to clean, it goes with styles and values, allowing cleaning naturally, sustainably and innovatively.
The first step is to prepare for the launch event. To excite and intrigue our invitees from the get-go, we create a fun activity out of our invite to engage them in something fun and easy to do.
Invitation
Seduction Toolkit
KOL Teaser Pack
E-comm T-mall flagship launch
The vibrant discovery method journey continues with in-store touch-points.
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