Hoffen

the inspired life-style

Hoffen is leading provider of custom-made designer wardrobes and kitchens in the industry. Hoffen’s distinctive products are perfected using the best in European technology and design that can be found in many private homes and large-scale projects internationally.

Because the photography takes a major role in the brochure design, the first step is to determine the photography style and art direction. Photography style also has to consider the space constraint in the showroom. Moody photography style with the dim-lited light setup is decided that best suits the brand’s image and current situation of the showroom.

Carpenter’s sketchy style and measuring visual language are used to create a distinctive and imaginary look for the brochure. Simple grid system and straightforward layout with plenty of white space also help to trigger the viewers’ imaginary, which suits well the custom-made service the brand provides.