Auntan Indonesia

Autan Sakura Launch

  • Key Visual, Activation Ideas, Photoshoot,
    Trade Video, POSM adaptation

Soft Sakura, Tough Protection

Autan, a popular brand of insect repellant in Indonesia, decided to venture into the fast-grow category of beauty and skincare product, which worths 2.1B. In order to successfully do so, the brand must overcome the biggest challenge, consumers' perception of harsh-on-skin feeling of insect repellant lotion.

Introducing Autan Sakura, the first insect repellant featuring sakura fragrance that is gentle on skin and, at the same time, packed with great strength to protect against insect.

The campaign starts with deciding a creative idea territory that enables the brand to capitalise on the assets the brand own:
• The first sakura fragrance insect repellant launched in Indonesia
• Reputable brand for effective protection
• Surprisingingly soft-on-skin feeling

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The campaign continues with a series of tactical ideas that capture shoppers' interest at both modern trade and traditional trade environments.

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Modern Trade
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Modern Trade
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Modern Trade
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Modern Trade
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Modern Trade
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Modern Trade
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Traditional Trade
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Traditional Trade
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Traditional Trade

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