Gelato Roma
ice cream identity design & packaging design
handcrafted happiness
Gelato Roma is a new ice cream brand coming to Singapore with the concept of charming Italian ice cream cart. The concept is to deliver the fresh, high quality and authentic gelato to consumers under the convenient format of the sticks. Therefore the packaging design system plays an important role. Final artworks adaptation and print management were done under a strict process in order to ensure the highest visual outcome for the product. A special print technique was use to achieve the silver effect on the main logo mark and at the same time maintain a low cost of production.
A takeaway box with a scenery of Italian street acts as a final touch reminding the origin and product's authenticity. The box was designed in a way that encourages consumers to hand carry the box, thus maximize the brand appearance.
