Henry & Siegler
brand consultancy identity design
charm convince move
Henry & Siegler is a consulting agency based in France. Upon opening a new branch in Singapore, they demand to change and update their public image to fit better the new and dynamic market. Being smart, reliable, charming, luxury and friendly are nature that they want to express in the new logotype. The proposal also includes the set of identity variation where the audience will catch the essence of the brand.
A series of images (which was shown on the slider above) of the brand were created to portrait the brand in everyday situation. The objective is to help defining the brand essence and image style.