Alakai

Ukulele Brand Design

  • brand design, brand application, brand guidelines, packaging design, website concept
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crafted with passion

Alaka‘i is the Hawaiian value of leadership, and it is a quality desired both in managing and leading. It includes coaching, guiding and mentoring others to support their growth and self-development. Those who are Alaka‘i lead with caring for others. Courage and initiative are important, yet secondary.

Alakai was a ukulele brand created by Fiona & Kathy, two passionate music talents that wish to bring music to everyone. They believe that a good instrument does not need to be an expensive one. Therefore Alakai was born to fulfill that dream.

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