Kawan Baru
Idonesian Restaurant Identity Design
authentic Manadonese Cuisine
Kawan Baru (New Friend in Indonesian) is where you will find authentic Manadonese cuisine. This restaurant is also a place for friends and family to gather and have a great time together with good food and laughter.
Kawan Baru faced significant challenges to adapt to the consumers’ changing behaviors during the booming period of Manado when established national and international brands flooded the small coast city. Therefore the revamp exercise aims to give the brand a new modern established look that allows it to compete with invading competitors on the same ground.
Being most well-known for its exotic and spicy cuisine, Manado is also famous for its friendliness and easy-going lifestyle and spirit. These are primary brand essences that the identity expresses in a modern language. With simplified and consistent graphic system, the brand can deliver a bold yet approachable look and feel that attracts the locals.
