1983 cafe
Singapore local cafe brand revamp
the circles of life
The circle is a profound, transcendent symbol. It is said to represent wholeness, completion, inclusion, the life cycle, heaven, eternity, and the universe. Yet circles are not just symbolic. They hold cultural visual that represents the diverse society of Singapore.They are a natural, physical phenomena that invite, attract attention, provide emphasis, and set things apart. Within those Circles, 1983 - Coffee & Toast brand arises to tell its oriental story.
1983 is a brand under Koufu Catering, who runs famous Rasapura Food Court in Marina Bay Sands. In 2014, the brand faced its crisis of when it is mismanaged under the pressure of expansion. The brand desperately needed a restart to rebuild its reputation.
